Had a few minutes of spare time one day, and so I decided to hop onto Lynda.com and take one of their short courses on personal improvement. Lynda is good at having videos that range from 45 minutes to 2 hours going over little topics such as time management, searching for a job, building your personal brand, or improving your resume. The one I chose was called Enhancing Your Productivity, with Dave Crenshaw. I watched another short video by him a few weeks ago about achieving my goals.
Crenshaw focused on two ways to improve your productivity: becoming irreplaceable, and increasing time spent on your most valuable activities. Perhaps I just saved you 45 minutes from watching this video?
These two topics are actually related since if you identify the activities that you do best, and which coincidentally are difficult and/or expensive for others to do, then almost by definition you are irreplaceable. If you work in a small advertising agency, and do a bit of web development, a bit of graphic design, some project management, and some client management (a really really small ad agency I guess), then which of those activities are you best at, have the highest hourly salary, and would your employed find difficult to find someone to take over from you? It may be that you’re best at graphic design and web design, and only do those other things because there’s no one else around to do them. So by Crenshaw’s math, you are most productive when working on graphic design or web design, and should start reducing the amount of time spent on those other tasks by transferring the work to others.
As usual, the Lynda.com videos are professionally done with both audio and video. I haven’t seen a poorly done Lynda video. As with the other short courses I’ve taken with them, there’s really no homework to be done here and no interactive assignments. This video had even less work to be done on your own than usual.