I’ve been taking advantage of a lull in my Coursera course-taking this week to go through as many short courses as I can on other platforms. It’s nice to mix up the long “8-week” course format with some short 1- to 3-hour courses as well.
The course goes through the process of finding keywords to help you optimize your website for search (SEO). The course takes us through the basics of the importance of keywords, and the various tools marketers use to analyze them. It helps you find the initial set of keywords for your site, talks about the long tail concept, understanding keyword phrases, prefixes, and suffixes too.
Lynda.com has a fairly high standard for video quality, so video and sound quality is excellent. The content on this longer course is good, and seems to go at a good pace for me. The advice contains also matches my experience with SEO. For instance, Matt warns about keywords being too generic (i.e. “Napa Valley”) and not targeting searcher intent. If I was running a tour company, I would much rather have a searcher come to my site that entered “napa valley wine tour” than someone who just searched for “napa valley”. The wine tour searcher is searching for what I am able to provide, and will convert to a sale at a higher rate.
Lynda.com is a paid platform, so you need to have a subscription to that site to access this course. If you do, and you’re interested in internet marketing and SEO, this is definitely a good course for beginners.