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SEO: Keyword Strategy in Depth, with Matt Bailey

I’ve been taking advantage of a lull in my Coursera course-taking this week to go through as many short courses as I can on other platforms. It’s nice to mix up the long “8-week” course format with some short 1- to 3-hour courses as well.

Today, I took an SEO course called “SEO: Keyword Strategy in Depth” on the Lynda.com platform. Yesterday I took a short Confidence course, and today’s course was quite a bit longer at around 4 hours.

The course goes through the process of finding keywords to help you optimize your website for search (SEO). The course takes us through the basics of the importance of keywords, and the various tools marketers use to analyze them. It helps you find the initial set of keywords for your site, talks about the long tail concept, understanding keyword phrases, prefixes, and suffixes too.

Lynda.com has a fairly high standard for video quality, so video and sound quality is excellent. The content on this longer course is good, and seems to go at a good pace for me. The advice contains also matches my experience with SEO. For instance, Matt warns about keywords being too generic (i.e. “Napa Valley”) and not targeting searcher intent. If I was running a tour company, I would much rather have a searcher come to my site that entered “napa valley wine tour” than someone who just searched for “napa valley”. The wine tour searcher is searching for what I am able to provide, and will convert to a sale at a higher rate.

Lynda.com is a paid platform, so you need to have a subscription to that site to access this course. If you do, and you’re interested in internet marketing and SEO, this is definitely a good course for beginners.

Platform: Lynda.com | Price: Requires Lynda Subscription | Enrollment: unknown
I've been taking advantage of a lull in my Coursera course-taking this week to go through as many short courses as I can on other platforms. It's nice to mix up the long "8-week" course format with some short 1- to 3-hour courses as well. Today, I took an SEO course called "SEO: Keyword Strategy in Depth" on the Lynda.com platform. Yesterday I took a short Confidence course, and today's course was quite a bit longer at around 4 hours. The course goes through the process of finding keywords to help you optimize your website for search (SEO). The course…

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A nice half-day course on doing keyword research for the purposes of SEO. Slowly builds up from the introduction into advanced topics.

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2 comments

  1. Hey Matt,

    This review is just what I was looking for, though it was a bit hard to find in Google. I just signed up for a Lynda account and appreciate the individual course reviews. Any other courses on Lynda that you highly recommend?

  2. Hi Josh,

    It depends on your interests I suppose. They don’t have too many SEO courses, but there are tons of web development ones, and graphic design. Since you’re a subscriber, spend 5 minutes watching the intro to a course and see if it suits you.

    Scott

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